MrPopo wrote:There's a newer type of add that's been championed by Google. Various businesses pay Google money to associate their adds with keywords in search queries. So your first couple of results are paid advertisements. It monetizes better than click-based ad revenue because now it works more like traditional TV ads.
Are those the first three or so links that look a little different? I still don't click on those - they never turn up prices that couldn't be found cheaper elsewhere without a little research.
I guess I'm just a little baffled at how much money advertisers spend to have people ignore them, block them or click on them for the sake of supporting a website and not actual interest. The only thing I could see them accomplishing is familiarity with a product so it sticks in people's heads after the thousandth netflix ad or whatever.
I think of it like this - for click based ads the site is getting ripped off. Assuming most visitors don't have ad blocking software they are still seeing the ad for a product, service, or website. Even if you don't click ads you see them - I equate them to billboards or ads in magazines.
So the purpose of ads to me is to get a name, product, or company out there for the public to see.
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wootcube wrote:I guess I'm just a little baffled at how much money advertisers spend to have people ignore them, block them or click on them for the sake of supporting a website and not actual interest. The only thing I could see them accomplishing is familiarity with a product so it sticks in people's heads after the thousandth netflix ad or whatever.
Exactly. It's just like TV ads. The goal is to get their brand and their product in your head, even peripherally. It's a well known fact that all other things being equal you're more likely to buy the brand/product you've heard of over the one you haven't.
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MrPopo wrote:
Exactly. It's just like TV ads. The goal is to get their brand and their product in your head, even peripherally. It's a well known fact that all other things being equal you're more likely to buy the brand/product you've heard of over the one you haven't.
I try to counter this by purposely buying no-name brands whenever possible. This policy seldom lets me down.
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This is a pretty interesting topic. I work for a site that is run solely from ad revenue. They don't sell for clicks its all based on ad impressions. Based on traffic they can estimate that they will get x amount of views on the site.
But the whole ad affiliate is a HUGE business. Some folks can make thousands by directing people to a site and making a sale. You ever notice that you mistype a website address and it directs you to the site anyways? That was some guy who bought besbuy.com put a redirect on it with his affiliate code so if you make a purchase he gets a small cut. Think about how many people make typos and you've got a good chunk of cash. They can do this for many different sites and barely lift a finger to make their cash.
They're basically bypassing the banner and just jumping you straight to the click with out even realizing it. Some sites are on to this method and don't reward them for not having a real site but others say a sale is a sale.
So there are a lot of different banner revenue options out there with out spamming users with banner ads.
