Being a heel is easy, being a face is hard. When The Rock first came into WWE he was smiling and being nice and everyone hated him. When he started getting an attitude (acting like a heel), people started liking him. Historically, many wrestlers actually become popular faces AFTER they have been a great heel. Simply being a nice guy doesn't get fans behind you. Look no further than MJF in AEW for proof of that. He's a popular face now and he calls himself The Devil and tells his fans that, "I'm a scumbag, but I'm YOUR scumbag". After months of being a heel, he transitioned to a face. It's hard to just be a face right off the bat and get people to like you. Being a heel is easy, because you have no restrictions, you can do and say whatever you want. It's also much easier to get people to hate you than it is to get them to like you. That's just human nature. it's like when you go on some forum or on reddit and say something nice and get no response. Then go on there and trash a popular movie, or game, or whatever and suddenly you have 200 people coming out the woodwork to tell you what a piece of shit you are. I can get in the ring, insult the local sports team (or whatever city I'm in), call the fans human trash, and talk shit about a popular face, and that's all it takes for the crowd to boo you. Easy as pie.RCBH928 wrote:1-I don't care what Edge is doing at WWE, at 50 years old I wouldn't consider him a big signing. Such wrestlers are brought in for the star name but realistically, how much can he give? other sport athlete retire mostly pre-40. I am not saying he can't do an addition to AEW or provide entertainment, but I wouldn't say its a big signing. The guy's debut was in 1992 , you can't tell me the current fans are excited to see a wrestler they have been seeing for the past 20-30 years. It was one of the things that killed WCW is that they put a ceiling of old superstar wrestlers that forbade new talent to rise up. I am not saying WWF was smarter, but out of necessity they had to rely on the younger talents which eventually led to Austin and Rock which ultimately saved the company.
2-As for heels, there was an interview with some pro-wrestlers of which was Scott Hall with Larry King where he asked them which is more fun to be Heel or Face and they all agreed that Heel was more fun. Few things to note though:
* Historically the face was the guy who made more money and was more popular. It was Hogan who made a ton of money and not Iron Sheikh.
* The definition of a Heel is someone who the fans hate and want to lose. The trend where the fans actually like the heel and want him to win literally makes him "the face" .
* While its pretty easy to play the nice guy, its pretty difficult to play the heel. A lot of wrestlers attempt hard to be heel but its easy to spot they are faking it. Some wrestlers really know how to play the role and probably is just their true self. To be me, one of the most genuine heel guys I have seen were Scott Hall and Kevin Nash. They really feel like they are corrupt from the inside. On the other hand, some wrestlers have the "gift" of being hated naturally for no reason by the fans. People just do not like them, of which is Alex Wright from WCW mid 90s. Btw , the rock was one of those guys. He actually has a segment where he talks in the ring that he did his best but the fans booed him. I think it was his official heel turn.
Wrestling is not a sport. Your age doesn't matter. What matters is if you can still perform and if you're popular (popularity = money), and because it's not a real sport, it is MUCH easier to still perform at a high level even when you're older. You're not REALLY competing against younger guys because it's not a real fight. You just have to be able to keep up with them in the ring. Also, any time WWE brings back an older star, the ratings pop and they get more buys for their PPVs. When they do shows in Saudi Arabia, they bring Goldberg because the Saudi people love him. Fans care more about old guys like The Rock, John Cena, Undertaker, Goldberg, etc. than they do the younger guys. That's just a fact and the numbers back it up. Smackdown just recently popped a big rating with an appearance by the Rock and Cena's been back in WWE recently and much as I hate him, the fans are cheering for him. A lot of hardcore wrestling fans hate seeing older guys, but it's smart business and that's all that companies like WWE and AEW care about.
A lot of people don't realize it, but in the real world, guys get more valuable as they get older, not less valuable. The older guys have a brand, they've established themselves, they have a long resume, they are already loved and respected by fans, and they have way more experience than the younger guys. That's reality. Look at Tom Cruise, he's in the biggest movies in Hollywood right now and he's like 60. Or Keanu Reeves and the John Wick movies which make so much money that they are doing spinoffs like The Continental and want to do a John Wick 5 even though John Wick died in John Wick 4. This is why it's so important for older wrestlers to put over younger talent to help them out, because it's harder for younger guys to really get over the way the older guys already are.
Here's some videos to prove my point:
Look at the reactions for Punk's debut (much as I hate him) in AEW:
Then you got people regularly popping for Sting and Bill Gunn in 2023:
And of course, The Rock:














