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I think there’s something wrong with a culture when they produce work like this. I do think the Japanese are insecure about their own appearence, along with many other East Asian groups. They purchase skin whitening creams, have operations to make their eyes look round, etc. Pretending that these issues don’t exist only makes them worse, and makes you look ridiculous. Here’s a summary of why Anime characters are white.
You couldnt be more wrong, the only asians with true fair skin (without mixing) are Japanese and Koreans, they don not buy skin whitening creams, because they are born light skin.
The whole
skin whitening creams are only use in partial areas of China and South East Asia because the people skin color there ranges from fair yellow---> to dark brown. Some of the reason contributed to this is because the geographical location of those countries.
Example - Actor Louis Koo ( Smaller minority of Tan skin Chinese)
From an Asian, I see Anime as representation of Japanese people because they do look like them.
Following pictures are example of Japanese and Korean faces/skin tones.
Korean Boy Band ( This is natural Korean Skin tone)
This is Jaejoong ( Korean singer)
You dont see the Anime features in him?
Japanese Girl Group (looks like anime girls to me)
This is ASEAN meeting, which include all the Asians, anywho guess whos whos, just remember Japan, Korean, and portion of Chinese(some are tan skin) are fairer of the Asians.

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So my point is that Japanese and Korean are fair/light skin unlike what that person said and the one who are buying these skin lightening lotions are those who are pure breed Southeast Asians. Pure breed because just like any cilivization, over period of time you will have people mixing all over.
Tony Jaa Example of Pure bred with no mixing, Just like people of South America, Southeast Asians varies from complexion to complexion. There are light ones and darks one, thus the darker one that cares about appearance would be the one buying the skin lightening lotion.
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Just to highlight that Japanese and Koreans are the fairer skin of Asians, I will use pictures of students from various asian countries to show the differences.
Japanese
Korean
Chinese
