Inazuma wrote:irixith wrote:Not in reply to any one person in particular.
If you enjoyed/used/whatever the product without paying for it, that is lost revenue, because in order to be making use of it, you were supposed to exchange money for it. Each measurable download of the digital item was a *potential* sale yes -- but because they got the full use of said item, that is *actual* lost revenue.
I'm beginning to feel like I'm obtuse here.

Wrong. It is a lost sale when someone chooses piracy instead of normally buying something. If you never would have bought it in the first place, there is no sale to lose.
I am boycotting Sony. In other words, I will never give them money, period. If I go and pirate some PS3 games, Sony doesn't lose money because there was never gonna be any money from the start.
I pre-ordered Billy's Boot Camp for the Wii yesterday. If a leaked copy showed up on torrent sites today and I decided to download that, and then canceled my pre-order, that would be a lost sale.
There is a difference. Please understand.
If you desire it enough to pirate it and play it, then that is al lost sale, because if piracy didn't exist, to play that game would have required you to buy it.
Maybe you wouldn't have bought it at retail, maybe you would, but if you wanted it, took it, and didn't pay for it, it's stealing.
Your argument is you wouldn't have bought the games anyway, but the only games that you could say for certain you would never buy are the ones you dont want to play anyway, in which case, why pirate them?
There's plenty of games I thought I wouldnt be buying and then a little way down the line picked up, because of some offer, or just a sudden urge to play it.