http://www.polygon.com/2013/3/18/412069 ... -character
It's basically about how Remember Me had a hard time finding a publisher because of a female protagonist, and possibly part of the explanation as to why the game didn't sell better.
Is it really the case that female protagonists don't sell because boys want to be boys, or are games with female protagonists just coincidentally worse games and marketers have come to believe that the female heroines are the problem because they have fallen victim to the dreaded illusory correlation phenomenon?
It seems weird to me that (heterosexual) guys would rather spend ~40 hours of gameplay staring at a bulging muscle man rather than a lithe warrior princess. Is it that they want to identify with their characters and they just feel scared of putting on the slippers of their feminine side? Personally, I always pick the female character when given the option, but I guess I'm not like everybody else. And do women not come out of the marketing shadows for these games? Or are they still too male-oriented in nature despite the female leads? This seems an interesting topic for gender in videogames, so discuss.