I think it's safe to say that the characters in comics are marketed mainly to kids, but the comic books are marketed to males in their 20s.
Comics for KidsSome of you may be asking yourself why I would title this week’s post as Comics for Kids.
Some of you are thinking, “Aren’t all comics for kids?” This, my friends, is a common misconception. Truth be told, comic books’ target market is made up of males and they are aged 18 to 35. Therefore, most comic book publishers release a children’s line of books."
http://popcultureblog.dallasnews.com/2012/01/comics-for-kids.html/
Back in 2011 Graphic Policy conducted a survey using Facebook that looked at the demographic of comic readers based on the total population of Facebook users in the United States who "liked" comics on Facebook. That total number came to around 1.2 million individuals in total. This data was then broken down first by gender and then by age. According to this data (which is really skewed and problematic), 31 to 45 years olds "out-number" the "17 and under" population by a pretty wide margin. Readers ages 18 to 30 that were surveyed came in at around 771,340 while readers "17 and under" tallied at 168,280. Although this information is only taking individuals who use Facebook into account, it is indicative of the fact that the majority surveyed are, very obviously, young adults.
http://www.comicvine.com/articles/are-comics-still-for-kids/1100-146707/"To reassure comic shop retailers concerned about the recent relaunch news, DC is holding a series of meetings around the country. Word has begun to spread that the news includes mention of the new readers they hope to attract to comics, which has been characterized as 18-34-year-old males."
http://comicsworthreading.com/2011/06/23/dcs-new-target-audience-is-younger-still-male/"They are out on their DCnU roadshow and are saying that “new readers" they are targeting are males 18-34. The same readers they have been trying to sell to for the last decade...
http://dcwomenkickingass.tumblr.com/post/6771445019/notintoyouNow for my own take:True story - I use comics to teach science, mainly as wrong examples of laws related to physics. The debate on what killed Gwen Stacey is the first one I use and the most memorable example.
By doing this some of the kids get into comics. I had one parent go the the board of education trying to have me fired because I was talking up comic books, have many comic book posters hanging in my classroom and everyone knew I love comics. This one parent was upset because their kid saw the cover for DC's big blockbuster even in 2004 called Identity Crisis and decided to read it. The story featured almost every character in the DCU and it revolved around a murder and rape. The rape scene was pretty graphic and definitely not appropriate for kids and I understand her concern. Since then I have not put emphasis on "you guys should read these" and just focus on the scientific accuracy or inaccuracy.
The pages mentioned above:
You may see this as one example, but the fact is that this was the main comic that DC was pushing in 2004. It was the comic they wanted everyone to read featuring every character and it is definitely not created for children even though they may have read it. I don't think I can change your mind, but I want you to realize that you (retrodude) are the one who is making a general statement based on your opinion even though the publishers say otherwise. You are more than welcome to have an opinion, but you are not welcome to treat other opinions in a disrespectful manner.
We can continue this debate, but lets all keep it civil.