Before you try to flame me, know that I made the subject for this thread the way it is on purpose. If you don't already know, I'm referring to a horrid viral marketing attempt made by Sony to push the PSP holiday season 2006 (which was even worse than the graffiti campaign). I'll forgo the details, but you can get an overview here-
http://www.pcworld.idg.com.au/index.php/id;151875684
For more details visit-
http://en.wikipedia.org/wiki/Zipatoni
(read the reference links)
The reason I posted this however, was to give people who missed it the first time around an opportunity to catch a glimpse of what it was like. Before the site was closed down a European game blog known as ukresistance was able to backup the frontpage of the site for future gamers to enjoy. That can be found here- http://www.ukresistance.co.uk/sonyliebl ... t.aspx.htm
Be sure to search for the terms 'charlie,' 'cousinpete,' and 'noubs' to see how the blog's administrators responded to the flames. I'd also recommend taking some time to read the comments from normal users (at least those that weren't deleted). Some of them can be pretty funny.