Progressive Ad Targets Gamers

[SpaceBooger]

I was watching Seinfeld tonight and saw the newest Progressive insurance commercial. Like all the other Progressive commercials this one featured Flow in the store but the customer was not a family or a dorky guy from another company instead it was SONIC the Hedgehog.
The commercial caught my attention because it used the music from the game and started off with Sonic running... I was surprised. I know Sonic is mainstream, I just never figured him to be that mainstream.
Anyway here is a link to the commercial.
I can't think of very many other non video game related products, other than cereal and other limited food products, that have used video game characters to promote already well known companies.

[Veno]

I actually kind of liked that commercial. It wasn't amazing or anything, it was just fun seeing it out of the blue.

[aaron]

the use of genesis-era sounds in that commercial is so awesome.

[SpaceBooger]

At the end of the commercial where Sonic runs past the "PROGRESSIVE" letters like "SEGA" from the game would have been better if someone would have said "Pro-Gresss-IVE!".

[Hobie-wan]

http://www.racketboy.com/forum/viewtopi ... 93#p545193

[KDub]

Is it 1992 again?

[Radical Lanzar]

That was beautiful man, thanks for that.

[Jontendo]

At the end of the commercial where Sonic runs past the "PROGRESSIVE" letters like "SEGA" from the game would have been better if someone would have said "Pro-Gresss-IVE!".

or Saa-viings.

[MrPopo]

Is it 1992 again?

Nope, they used the lame modern Sonic design.

[CFFJR]

Is it 1992 again?

Nope, they used the lame modern Sonic design.

The music was from Sonic 3 anyway, so really we're talking 1994.