Internet writing, income and adblocking

The Philosophy, Art, and Social Influence of games
User avatar
Erik_Twice
Next-Gen
Posts: 6251
Joined: Fri Mar 27, 2009 10:22 am
Location: Madrid, Spain

Internet writing, income and adblocking

Post by Erik_Twice »

I read a very interesting article today and one that is increasingly relevant.

http://www.penny-arcade.com/report/arti ... er-reporti

While I think there's more than selling papers behind the rampant sensationalism of Kotaku, which is obviously the example set in the article, it's true that bussiness models based on advertising are increasingly inefficient and specially so in the internet. I've done the calcs myself and getting a decent salary as an internet writer requires a ludicrous level of readership.

And, of course, having to rely on the good will of your readers for support is just dire. Writing is already a poor career choice, this only makes it worse. It's also impossible to start a subcription model without being already popular in the first place and competition from free sites makes everything more painful.


I do however understand that ads are very annoying. You may remember I asked for an adblocker because all those "shoot the iPhone" ads were driving me crazy. I don't watch anything on television because I can't stand two hours of ads for a feature film. The big losers here are users losers and creators of actual content who try to get paid for their quality instead of quantity. In a sense I fear media as a whole is moving closer to content farms which is a terrible thing.

Any thoughts on this?

EDIT: By the way why don't sites use static ads? Isn't there enough interest for them? They can't be blocked and it can't be that different from how newspapers work.
Looking for a cool game? Find it in my blog!
Latest post: Often, games must be difficult
http://eriktwice.com/
User avatar
ZeroAX
Next-Gen
Posts: 7469
Joined: Sun Aug 03, 2008 9:20 am
Location: Current: Amsterdam. From Greece
Contact:

Re: Internet writing, income and adblocking

Post by ZeroAX »

Why didn't he mention selling out high review scores in the alternative income methods? (yes I'm just here to ruin your thread :lol: )
Image
BoneSnapDeez wrote:The success of a console is determined by how much I enjoy it.
Menegrothx
Next-Gen
Posts: 2657
Joined: Mon Mar 05, 2012 10:22 am

Re: Internet writing, income and adblocking

Post by Menegrothx »

General_Norris wrote: In a sense I fear media as a whole is moving closer to content farms which is a terrible thing.

Any thoughts on this?

EDIT: By the way why don't sites use static ads? Isn't there enough interest for them? They can't be blocked and it can't be that different from how newspapers work.

I don't know if this has any relevance but it seems like the local newspapers here have become increasingly sensationalistic with their headlines. And the most of the time the headlines are so misleading that it borders on lying to readers, just to get them click the article.
My WTB thread (Sega CD/Saturn games)
Also looking to buy: Ys III (TG-16 CD), Shadowrun (Genesis) Hori N64 mini pad and Slayer (3DO) in long box/just the long box
User avatar
Erik_Twice
Next-Gen
Posts: 6251
Joined: Fri Mar 27, 2009 10:22 am
Location: Madrid, Spain

Re: Internet writing, income and adblocking

Post by Erik_Twice »

Menegrothx wrote:I don't know if this has any relevance but it seems like the local newspapers here have become increasingly sensationalistic with their headlines.

It's probably caused by the crisis. Small newspapers seem specially prone to populism and while everything I read lately is highly sensationalistic the small papers are beyond terrible right now.
Looking for a cool game? Find it in my blog!
Latest post: Often, games must be difficult
http://eriktwice.com/
Hatta
Next-Gen
Posts: 4030
Joined: Tue May 06, 2008 8:33 pm

Re: Internet writing, income and adblocking

Post by Hatta »

Advertising is a scourge upon humanity and the sooner it is abolished the better off we will all be. The solution to ad-blocking is the same as the solution to piracy. Create content that people *want* to pay you for.
We are prepared to live in the plain and die in the plain!
User avatar
MrPopo
Moderator
Posts: 24088
Joined: Tue Aug 26, 2008 1:01 pm
Location: Orange County, CA

Re: Internet writing, income and adblocking

Post by MrPopo »

Hatta wrote:Advertising is a scourge upon humanity and the sooner it is abolished the better off we will all be. The solution to ad-blocking is the same as the solution to piracy. Create content that people *want* to pay you for.

And how exactly do people find out about your content/product?
Blizzard Entertainment Software Developer - All comments and views are my own and not representative of the company.
Snowman Death Droid
16-bit
Posts: 59
Joined: Wed Nov 28, 2012 3:20 pm

Re: Internet writing, income and adblocking

Post by Snowman Death Droid »

That article is depressing. I found this thread right after making a new post on my blog too, something I thought would be cool to make money off of. Internet journalism can't be that desperate, can it?
Raiiban
24-bit
Posts: 149
Joined: Sun Jul 10, 2011 9:30 pm
Location: Outside Philly, PA
Contact:

Re: Internet writing, income and adblocking

Post by Raiiban »

Snowman Death Droid wrote:That article is depressing. I found this thread right after making a new post on my blog too, something I thought would be cool to make money off of. Internet journalism can't be that desperate, can it?

I've seen a lot of different sources make articles similar to this, it's certainly not just limited to video games and technology, but it's probably worse there than other areas because of the more savvy reader base.

Problem is, even if you make content that people would pay for a lot of them won't put forward any money if there's just a donation button on the site. You can try to offer an incentive like memberships with ad free access to the site, but most of the time that would require logging in to remove the ads, an extra step in getting to your content when you could just leave ad-blocking on and carry on without having to log in once in a while.

Penny Arcade did a Kickstarter for their site to remove advertisements for a year, but they were kinda smart/shady about it by setting a low initial goal with the intent to only remove one banner and then have the rest be stretch goals. They have an already monetized userbase that could easily hit the first goal and then the rest is gravy from then on to remove some ads but not all of them.

I miss when Ads were limited to just TV, you can't do anything on the net without 40 different marketers trying to shove their garbage in your face. Nobody likes Ads but they're the only way for most websites to run. What a terrible situation.
Snowman Death Droid
16-bit
Posts: 59
Joined: Wed Nov 28, 2012 3:20 pm

Re: Internet writing, income and adblocking

Post by Snowman Death Droid »

Raiiban wrote:Snip Snip Snip


Your avatar is very appropriate for this thread. lol

I guess it's a battle between the users who look for convenience and the content creators who need money. I always have my adblocker on, even for content creators I like. I'm certain that advertisers will find away around adblockers someday so that they can display all of their stuff to a larger group of people. I guess we'll see.
User avatar
MrPopo
Moderator
Posts: 24088
Joined: Tue Aug 26, 2008 1:01 pm
Location: Orange County, CA

Re: Internet writing, income and adblocking

Post by MrPopo »

Raiiban wrote:I miss when Ads were limited to just TV, you can't do anything on the net without 40 different marketers trying to shove their garbage in your face. Nobody likes Ads but they're the only way for most websites to run. What a terrible situation.

So you were on the academic-only proto-web?
Blizzard Entertainment Software Developer - All comments and views are my own and not representative of the company.
Post Reply